Self-driving cars are going to transform city streets, making our roads safer and our lives more efficient.
But they will have other, less predictable consequences too — like helping people get way more drunk.
Analysts at Morgan Stanley recently assessed the potential impact of autonomous vehicles on the alcohol industry, and their conclusions are good news for anyone who likes a drink.
Alcohol consumption is likely to increase, they predicted, with significant accompanying benefits for drinks businesses.
Right now alcohol and driving do not go together. People drink less (or not at all) if they have to drive, and time spent driving is — obviously — time that can’t exactly be spent drinking.
“These markets should, for obvious safety reasons, be entirely mutually exclusive,” Morgan Stanley said.
But if your car can drive itself, this may soon change. People won’t have to worry about the “designated driver,” and can even drink while in the vehicle itself.